The impact of the worker loan is already clearly visible, while personal loans have increased by one and a half times.

By: Trademagazin Date: 2025. 05. 23. 10:05

The amount of newly issued personal loans at K&H has increased significantly this year. In the first quarter, the increase was 48 percent compared to the same period of the previous year. This is due to the fact that the average amount of personal loans increased by 53 percent to HUF 2.3 million. A similar increase occurred in the entire Hungarian personal loan market. The amount of new personal loan contracts exceeded HUF 244 billion in the first quarter, which also corresponds to a one and a half-fold annual increase. At K&H, the number of new personal loan contracts stagnated, primarily because those eligible for them chose the preferential worker’s loan.

The personal loan market is growing in terms of the amount issued, according to K&H’s compilation. The financial institution issued personal loans worth 20.2 billion forints in the first quarter of this year, compared to 13.6 billion forints in the same period of the previous year, i.e. the amount disbursed increased by 48 percent.

A new competitor must be reckoned with

“The significant increase in the amount disbursed is also typical of the entire market. According to central bank data, banks concluded personal loan agreements worth more than 244 billion forints in the three months in question. A year earlier, this amount was under 162 billion forints, meaning that the entire market also expanded by one and a half times in one year,”

– said Gergő Molnár, head of retail marketing at K&H Bank.

The expert added: “The significant increase in the amount disbursed at K&H can be explained by the significant increase in the average amount. This was 2.3 million forints in the first three months of this year, compared to 1.5 million forints a year earlier, thus showing a 53 percent increase.” The expert also said that the number of personal contracts is essentially stagnant, which can be explained primarily by the appearance of the worker’s loan, which with its preferential terms represents competition to personal loans for eligible loan applicants.

Online loans are doing well

At K&H, which prioritizes the development of digital solutions, online personal loan applications are very popular, as the proportion of online applications is nearly 40 percent in terms of the amount disbursed, while in terms of the number of units, it is 60 percent. Those who have had their income deposited into an account with the financial institution for at least six months and whose amount reaches the minimum wage can apply for a personal loan from K&H via e-banking or mobile banking.