Monster Beverage Acquires Bang Energy

By: Trademagazin editor Date: 2023. 08. 02. 09:52

Monster Beverage Corporation has completed the acquisition of Vital Pharmaceuticals, Inc. and certain of its affiliates, collectively known as Bang Energy.

The transaction is valued at approximately $362 million (€329.9 million), subject to adjustments.

The acquired assets include Bang Energy beverages and a beverage production facility in Phoenix, Arizona, the company said.

Chair and co-chief executive officer of Monster Beverage, Rodney C Sacks said,

“We are enthusiastic about the opportunities this acquisition presents to us and believe that the Bang brand will fit well within our broader portfolio of energy drink brands.”

Vice chair and co-chief executive officer Hilton H Schlosberg added,

“We are pleased to add Bang Energy beverages, with their distinct market positioning and loyal consumer base, into our energy drink portfolio.
“As part of the transaction, we are also acquiring a state-of-the-art beverage plant in Phoenix, and we will be increasing production at this facility to accommodate certain of our other brands.”

ESM