Ten percent of mobile users use their cell phone to compare product prices

One in ten Hungarian mobile users also use their cell phone to compare the product prices of different products. In Hungary, most people search for informations on electronic goods for personal use, and household devices via their mobile devices – shows Nielsen consumer information and knowledge services company’s survey.

“The mobile phone is the most important communication tool for many people, and plays an increasingly important role in consumers' daily lives, both in developed and developing countries” – emphasizes Nielsen’s rcent study the “Mobile – the next energy center of the media”. It also points out that purchasing with smartphones is in its infancy worldwide.