MITTE is Allee’s new PR agency

Located in the heart of the 11th district, Allee Shopping Center houses more than 155 stores, a 13-screen multiplex cinema, a 750-seat food court, several restaurants, a fitness center of more than 1,500 m2 and offices, and provides parking for 1,200 cars. The multifunctional complex attracts more than 15 million visitors annually and is one of the most popular shopping destinations in Budapest.

Allee was the first in Hungary to open its doors to customers with dogs. With the exception of the food court, four-legged pets are welcome in all public spaces with their owners.

In 2022, the shopping center underwent a comprehensive renovation of both exterior and interior spaces as part of an 18 million euro investment. The developments, based on the shopping center’s green strategy, aim to enhance the shopping experience and redefine the center’s role as a meeting place.

MITTE Communications will support and further shape the shopping center’s communication in the areas of PR strategy, press communications, consulting, and media buying, together with Allee, from February 2025. In addition to spectacular events and special campaigns, the shopping center also wants to surprise its visitors with exciting communication.