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The Millward Brown is looking for the best fanpage of Hungary
The Millward Brown undertakes the task to find the “best” fanpage in Hungary – the press release of the market research company shows.
According to Millward Brown’s philosophy, those consumers are particularly valuable for the brand, who tied at a degree that they follow the brand even on social networking sites. According to their experiences, the success is measured by the number of likes the most at the social media sites. For the assessment of the fanpages, the Millward Brown's proprietary methodology, the FanIndex will be used.
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