Miller Genuine Draft premium beer brand has teamed up with famous tech house DJ Hot Since 82 for a new global campaign

Premium beer brand Miller Genuine Draft teams up with superstar tech house DJ Hot Since 82 for a new global campaign. The collaboration includes a brand new TV spot for the brand, five events in various cities around the world, and a brand new track produced by Hot Since 82 himself for the project.

Miller’s new commercial starring Hot Since 82 celebrates the rhythm of the city, and the moment is made even more special by the pleasantly smooth taste of Miller Genuine Draft. The commercial follows Hot Since 82 on the city streets as he filters the city’s noise and transforms it into a mellow beat thanks to Miller. The commercial culminates in a rooftop party the likes of which no one has seen before – a nod to real-life events organized by the brand in several global locations.