The Miller Genuine Draft and DJ Hardwell announced global partnership

Miller Genuine Draft is thrilled to announce a long-term partnership with DJ Mag's No.1 DJ and global music sensation, DJ Hardwell. The year ahead will see the global beer brand and Dutch music superstar join forces for DJ Hardwell's highly anticipated “Mad World” track, including the premiere of the official music video at Amsterdam Dance Event next month.

As part of the collaborative plans, Miller Genuine Draft and DJ Hardwell will co-curate a series of six short films heroing the cities that the high-energy dance music DJ is most passionate about. Not one to forget the fans, there will be a chance for consumers across the globe to win a once in a lifetime trip to Miami to see DJ Hardwell perform at Miami Music Week in March next year.

Miller Genuine Draft has a long history of teaming up with cutting edge high energy dance music talent, previously partnering with former Swedish House Mafia DJ Sebastian Ingrosso in 2013 for a year long deal that culminated in a show-stopping video for his single “Reload”.