Estee Lauder develops generative AI with Microsoft

The Estée Lauder Companies and Microsoft Corp. are creating an AI Innovation Lab as an expansion of their global strategic relationship which began in 2017. Leveraging generative AI capabilities in Microsoft’s Azure OpenAI Service, the companies will work together to develop solutions for Estee Lauder’s more than 20 beauty brands.

This expanded global strategic relationship, which also includes a jointly developed voice-enabled makeup assistant app rolling out to new markets this year, will focus on generative AI use cases including:

• Faster response and execution to social trends and consumer demands: Estee Lauder and Microsoft have created an internal-facing generative AI chatbot that utilizes advanced conversational AI technology to more efficiently leverage Estee Lauder’s proprietary database of product and claim data to support locally relevant marketing campaigns.
• Faster and more effective product innovation: The two companies are applying generative AI tools in research and development to enable quicker product development, intended to allow scientists and product development specialists to respond to emerging product and ingredient trends more rapidly.

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