METRO took over Balaton
The sales team of METRO’s delivery business swept through the Balaton shore like a hurricane on May 30. METRO’s attention-grabbing car fleet started from both shores of Lake Balaton with the aim of promoting the wholesale company’s HoReCa segment-tailored product selection, delivery business and competitive prices.
From Alsóörs to Keszthely, the tourists tasting the pre-season were able to meet the members of the METRO vehicle fleet, as well as representatives of the hundred-strong sales force wearing yellow Hurricane tour T-shirts. The marketing campaign was very intense: in a single day, the METRO Wholesale sales representatives visited more than 1,300 locations as part of the tour to promote the METROMAX delivery service to Balaton caterers – hotels, restaurants, bars and beach buffets.
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