NAK working group would launch a survey on the market of exempt products

The Exempt Products Working Group was established within the National Chamber of Agriculture in the spring of 2024, the aim of which is primarily to provide professional support to producers – in the interests of consumers – and to represent their interests in shaping the regulatory environment of product groups. In the working group, producers, traders, researchers and experts share product and production technology development results with each other, and help each other deal with emerging difficulties. The group promotes professional cooperation and knowledge sharing between businesses operating in the field.

The Market Research Subgroup established within the Gluten-Free Working Group recently held its first meeting, with the aim of learning about the range of gluten-free products and mapping consumer needs in detail. Data collection on consumer preferences, purchasing habits and the factors influencing them will be initiated using an online questionnaire. The results of this will likely support the work of the other subgroups – Taxation and Education subgroups – with useful information. In addition, it would contribute to the renewal of the 2018 Gluten-Free Foods publication and could provide meaningful results for the product development and market planning activities of domestic manufacturers.

In order to collect detailed information, the subgroup would also launch several research projects, among which retail shelf surveys and targeted queries of data collected during representative surveys conducted by market research companies are possible options. As a first step, the research could start by focusing on gluten-free products, which is planned to take place in the summer of 2025.