Brewers are hoping for a warm summer again this year

Last year, based on the data of the five most important beer producers present in the country, the amount of beer sold in Hungary was just over 5.4 million hectoliters, which represented a 10 percent drop compared to the level of 6.01 million hectoliters measured in 2022. This year, it may be possible to make up for some of this backlog, but in the long term, in line with global trends, beer consumption will also trend down in parallel with the decline in alcohol consumption.

“One of the most important factors influencing the development of beer consumption is the weather, which is difficult to plan even weeks in advance. Although the industry also expects the positive impact of major summer sports events, especially the European Football Championship and the Olympics, on the development of beer consumption, their impact is not significant in this regard.

– informed Agroinform.hu by dr. Sándor Kántor, director of the Association of Hungarian Brewers.