The renewed ProWein is making everyone excited

By: Trademagazin Date: 2024. 12. 09. 11:23

ProWein 2025 is presenting itself with the motto “Discover the flavours of tomorrow”, a fresh and modern look and a new hall layout. The entire world of wines and spirits is represented in Düsseldorf. The range of exclusive accompanying programmes is made even more attractive by the renewed, even higher standard “ProWein Forum”, which addresses current business topics and promotes the exchange of ideas within the sector.

It is already clear that ProWein 2025 will once again be the summit of the international wine and spirits industry. More than 60 nations will be represented on the exhibitor side with wines and spirits. The “Business Forum” plays a central role at the event. The expansion of the existing “ProWein Forum” will not only offer high-quality master classes, but also a wide range of expert lectures on current issues relevant to the sector. This will provide even more opportunities to connect with industry leaders and experts during ProWein. Peter Schmitz, Director of ProWein, emphasizes:

“Despite, or perhaps because of, the current challenging times, there is a lot of interest in the ProWein trade fair. We are investing a lot of energy in development, expanding our range and services in order to provide the industry with exactly the support it needs right now.”

The entire world of wines and spirits

Browsing the accompanying programs and the registered exhibitors, it is already clear that ProWein 2025 will be an outstanding event. The new, more focused hall layout has been received generally positively. Under the motto “Discover the Taste of Tomorrow”, the entire world of wines and spirits can now be discovered in 11 halls.

Germany is once again strongly represented in Halls 1 and 4. Of course, all the wine regions, the VDP, the MUNDUS VINI tasting zone and the Gastro-Lounge “urban gastronomy by #asktoni & ProWein” are also there. The large organic section with individual exhibitors and associations, the Organic World special show and the Fair and Green CARLO sustainability award show promise a lot of new impulses. Demand for the no/low segment is currently extremely high, so the area of ProWein Zero has increased by one and a half times. In line with the new structure, the “Concept Store” is moving to Hall 4, which presents point-of-sale marketing tools for wine and spirits, but there will also be the “Packaging & Design” special show with a wide range of beverage packaging options.