Médiaunió’s experiment proves: people of all ages can be deceived

Médiaunió and KiberPajzs’s “You are the key!” campaign examined the extent to which different age groups can distinguish between AI-generated and real content.

According to Médiaunió, no age group is immune, and we must learn to navigate a world in which all of us need to reinterpret what we see

This article is available for reading in Trade magazin 2026/02-03

Although for different reasons, both young and old people made mistakes: young people rely on technical indicators but are overconfident, while old people make decisions based on emotional impressions, which makes them vulnerable. Experts believe that the solution may lie in greater awareness, e.g. checking content multiple times, teaching AI-specific digital literacy.