Mars invests €1 billion in the European Union

Mars, which also produces Royal Canin, Pedigree, Whiskas, Cesar, Dove, Orbit, M&M’s, Snickers and Ben’s Original, has been operating in Europe for more than 90 years, has 24 factories in ten EU countries (including Csongrád-Bokros in Hungary), employs 25,000 people and exports to more than 100 markets – making the region a key player in the company’s global operations.

Over the past five years, Mars has invested more than €1.5 billion in its operations in the EU. 85 percent of Mars products sold in the EU are produced locally.

The announcement highlighted that Mars has reduced its global Scope 1, 2 and 3 greenhouse gas emissions by more than 16 percent since 2015, while its revenue has increased by 69 percent. To further reduce emissions, Mars is integrating environmental initiatives into key parts of its value chain. In 2022, its ice cream factory in Steinbourg, France – which produces Snickers, Twix and Bounty ice creams – switched to 100% renewable energy, becoming Mars’ first fossil-free manufacturing site, while its pet food plant in Lithuania installed a state-of-the-art pouch production line powered solely by renewable energy.