Deloitte warns the tax risks of marketing campaigns

Many consumer goods, manufacturing and marketing enterprises apply marketing campaigns and various promotions in order to encourage purchases, but these actions contain significant tax risks, because there is still no guaranteed standard practice for these kind of constructions – shows Deloitte's attention.

According to the communication of the consulting firm; particularly in the sector of fast moving consumer goods (FMCG), promotions marketing campaigns are launched, encouraging the consumers to purchase. However only a few companies know that these discount schemes for the VAT treatment are not clear in Hungary, there is still no single accepted interpretation practices of the taxation of certain promotions and campaigns – reports MTI.