Branded products need marketing spendings

The Médiapiac and the Thinkdigital have launched a series of roundtable discussions under the Think Digitally! title. For the first time, the participants of the FMCG industry shared their experiences and expectations with the market. The roundtable discussion was published in the March-April issue of the Médiapiac professional journal.

Due to the economic crisis and the fall in consumption, no growth is expected in the marketing budgets – turned out at the first meeting of the a series series of roundtable discussions organized jointly by Médiapiac and Thinkdigital. The participants of the roundtable discussion were the Marketing Managers of dominant FMCG companies. (mediapiac.com)