Brands treat Facebook users like schoolchildren?

According to a study conducted by Track Maven (USA), brands treat Facebook users like they were 7-11 year old. Two thirds of their Facebook posts are written at a 5th grade reading level. It is even more troubling in the light of the fact that Facebook requires users to be at least 13 years old (7th-8th grade). The report also found that posts that end with an exclamation mark are read by nearly three times more users than those that end in periods. Posts at weekend are more effective than weekday posts and 88 percent of brand messages include photos – more visual content performs better.