Brand value can mean a considerable portion of the purchase price of the company

Predictable taxes, measurable efficiency, up to an additional multiple access in case of acquisition, or significantly improved financial and investment opportunities.

These are some important advantages, which in any case justify certain intangible assets – such as the definition of brand equity – to be included in the balance sheet – draw attention to the BDO Hungary. The acquisitors of the companies pay significant part of the transaction value for successful high brands – reports Világgazdaság Online, after BDO.