Brand equity: performance, effort and innovation

The MagyarBrands programme has once again recognised the best domestic brands, emphasising the importance of conscious brand-building and forward planning.

The award was presented to managing director Zsuzsanna Hermann by Krisztina Bódi, member of the MagyarBrands Professional Committee

This article is available for reading in Trade magazin 2026/04

On 5 March 2026 more than 60 outstanding Hungarian brands received recognition in the consumer, business, and innovation categories. We are proud that this year – for the 9th time – the committee has named Trade magazin as an Excellent Business Brand (i.e. a MagyarBrands winner) and an Excellent Employer Brand.