Half of Hungarians already search for products using AI

A recent survey by Árukereső.hu (involving 2,900 online shoppers of different ages) has found that the role of AI in online shopping is becoming more important in Hungary: 49% of respondents sometimes or often use AI to help them when shopping.

Hungarian shoppers use AI the least for inspiration and idea generation, with only 14% turning to it for this purpose

This article is available for reading in Trade magazin 2026/02-03

95% of those under 18 and 80% of those aged 18-24 benefit from AI-powered search options. András Szták, managing director of Árukereső points out: it is important to verify the information received using multiple sources, e.g. Árukereső’s detailed product data sheets.