The price consciousness of Hungarians is similar to the European average

The price is the most important when purchasing clothing products for 50 percent of the Hungarian consumers. 48 percent are watching the price of household products. This ratio is 43 percent at foodstuffs and drinks – shows Nielsen’s survey carried out in the third quarter of 2012 in fifty-eight countries, including Hungary.

The price consciousness of Hungarians is similar to the average of the twenty-nine surveyed European countries in most of the surveyed product groups. Exceptions include health care products and pharmaceuticals, where for the Hungarians price play a higher importance than in the average in Europe. However, when buying cars and jewelry a lesser stake of the Hungarians pay attention to the price.