A favorite of Hungarian customers: nearly three million cheeses are sold at Kifli.hu every year

By: Trademagazin Date: 2025. 02. 28. 11:37

72 percent of Kifli.hu customers occasionally add cheese to their cart, while 50 percent regularly, which clearly shows the stable demand for the product category. The online store sold nearly three million pieces of cheese last year, with the most popular varieties still being Trappist, Gouda and Mozzarella.

According to Kifli.hu data, nearly three-quarters of customers add cheese to their cart at least occasionally, while half of customers regularly buy such products. The store sold a total of nearly three million pieces of cheese last year, which clearly shows the stable demand for the product category. Based on purchasing trends, there is increasing interest in premium, artisanal and small-scale cheeses year after year. Consumers increasingly prefer more unique flavors and domestic products, so it is not surprising that one-third of the range is made up of Hungarian cheeses.

The most popular online supermarket currently offers 420 different cheese products from more than 90 brands, constantly adapting to changing consumer needs. Trappist, Gouda and mozzarella cheeses are still the most popular among consumers. The most popular products include Miil sliced Gouda, Miil mozzarella and chopped Trappist cheese, which are regular items in customer baskets.

Kifli.hu offers a number of unique cheeses and cheese brands that are only available here, which stand out on the market with their special taste and premium quality. Among the domestic producers, you can find the products of Etyeki Sajt Manufaktúra, Maszlik, Csíz Sajtműhely, La Burrata Mozzarella, Zilda, Csengőtej, Cseppnyi and Tolbán Sajtmanufaktúra on the “shelves” of the online supermarket. Its international offering includes exclusive brands such as Morbidi, Cilento, Andechser, So British, Alnatura, IDS, Solodibruna and Maldera.