Hungarian customers are increasingly aware of the online space

With Black Friday and the end-of-the-year holidays approaching, a recent survey by Pepita.hu showed that Hungarian online shoppers are becoming more and more aware of developing safe shopping habits and data protection. According to the results of the research conducted with the participation of 4,484 people, half of customers still prefer cash on delivery, while online payment solutions – such as PayPal and Revolut – are increasingly popular among 18-35 year olds, of whom more than 40% are open to such for digital forms of payment. Online bank card payment is also widespread, 60% of respondents use this payment method. At the same time, 67% of those surveyed do not save their bank card data, and 83% fear the possibility of data theft and abuse. This concern is particularly noticeable among the older generations, those over 45: more than 70% of them prefer cash on delivery or, at most, well-known, secure online payment platforms.

“Pepita.hu’s payment statistics also support the trends, 68 percent of our transactions this year were paid by cash on delivery, 30 percent by online bank card, and 2 percent by bank transfer

József Dorcsinecz, co-founder of Pepita.hu, explained the details.

At the same time, it is also apparent that the proportion of online bank card use has increased this year, and in 2023, 26 percent of transactions were paid this way.”

According to the survey, the concepts of online security are widely known: 72% of respondents are aware of the risks of phishing and 65% recognize the dangers of fake online stores. To increase security, 42% of respondents use two-factor authentication, 55% use strong passwords, and 58% ensure that they only buy from trusted sources.