Hungarian purchasing power represents 51 percent of the European average

By: Trademagazin Date: 2021. 12. 06. 17:22

In 2021 European consumers are to spend approximately EUR 10,200 billion on food, utilities, services, etc. The per capita purchasing power is EUR 15,055, which means that the average purchasing power will nominally increase by 1.9 percent this year.

Liechtenstein is the first and Ukraine is the last in the ranking

Liechtenstein is at the top of the purchasing power list, with EUR 64,629, followed by Switzerland (EUR 40,739) and Luxembourg (EUR 35,096). From the 42 countries examined 16 are above the European average, and there are 26 countries where the per capita purchasing power is below the average. Ukraine is the last in the ranking with EUR 1,892 – this sum is less than 13 percent of the European average.

Hungary is ranked 30th

In Hungary the per capita purchasing power is EUR 7,643 – this is 51 percent of the European average. This puts Hungary in the 30th position on the list. If we take a look at the 19 Hungarian counties and Budapest, what we can see is that the purchasing power is the highest in the capital city at EUR 9,722; this is 27 percent more than the country’s average. The purchasing power is below the national average in 15 counties. János Kui, GfK’s head of geomarketing told: Hungarian purchasing power grew by 11 percent from last year’s EUR 6,871, which constitutes a major bounce-back after last year’s decline. //

The above article has also been published in Issue 2021/12-01 of Trade magazin.