Hungarian consumers plan their shopping in advance

Hungarian shoppers are some of the most conscious in Eastern Europe: 82 percent of our compatriots say they plan their shopping in advance. More than half of Hungarian shoppers (55 percent) also make rapid decisions in-store – reveals GfK Hungária’s Shopper VIP research (conducted in 11 countries in Central Europe and Austria). Consumers in Austria, Slovakia and the Czech Republic also make rational decisions.

More than two thirds of consumers in these countries compare the prices of different brands before deciding. In Bulgaria, Serbia and Croatia shopping is still less planned and more experience-like. Two thirds of consumers enjoy shopping in these countries. Bulgarians and Romanians even like to chat with other shoppers. A couple of years ago storing large volumes of certain products at home was rather typical in Hungary. These days only one third of households do this, but the custom lives on in Russia or Romania, where two thirds of households keep a large stock of products at home.