Hungarian premium foods are in the greatest demand in Japan

Foodex Japan is very popular among Hungarian exhibitors, so it is no wonder that the Agrármarketing Centrum has provided a community appearance for domestic businesses for the 15th time. In 2024, 2,879 exhibitors from 68 countries and nearly 80,000 professional visitors came to the prestigious event. At the 100 square meter stand, the Hungarian exhibitors primarily offer products to buyers from the region that take market needs into account. Japanese consumers are quality-oriented, paying increasing attention to sustainability and health awareness, especially vegan and organic products.

As an accompanying program to the exhibition, a business meeting was organized by the export development department of the Agrármarketing Centrum, the Hungarian Food Business Program and the Hungarian Embassy in Tokyo. At the event, 13 Hungarian companies offered their products to the attention of 71 buyers and Horeca representatives from the Pacific region. The products included premium quality wines, cheeses and cheese products, superfoods and health-conscious foods.

Japan is one of the most prominent markets for Hungarian products, and trade relations between the two countries go back more than 150 years. Hungary would primarily strengthen the demand for duck and goose products (livers and meat) and Hungarian honey in the Far Eastern market, but Japan has recently shown increased interest in frozen vegetables and fruits produced in our country. Entering the Japanese market requires not only quality products, but also a thorough understanding of local regulations, consumer needs and market trends. The future of Hungarian food exports increasingly depends on active participation in international events and continuous relationship building.