Hungarian cherries are promoted around the Lake Balaton and in Bács-Kiskun county

For the promotion of the Hungarian sour cherry, the Fruitmarketing Kft. is making a free tasting action that takes place from Tuesday to Thursday on the southern shores of Lake Balaton and in ten towns of Bács-Kiskun County, in a total of 25 locations.

With the co-ordination of the company, the two cooperative producers jointly provide about 5 tons of sour cherry for the action. The main task of the product marketing action is to promote conscious and daily vegetable and fruit consumption, to introduce the physiological effects of products and to reach new customers. (origo)