Low Marketing Budget at Hungarian Firms

Altough the role of the marketing is year to year more important in companies' life, but it isn't traceable in the companies' decision structure or in financial protection of the activity.

 According to Association of Marketing
in Hungary 40% of the companies haven't a marketing division, where
there is 78% of them reports direct to the CEO.

Ákos Kozák, president of
the association said: some of the specialists think marketing is no
more only marketing communication altough it's a complex knowledge,
what should be use in pricing, research, etc. Therefore the
association starts a renewing program for itself and for the
marketing as profession.