Magners cider eyeing Europe expansion

C&C Group, the Irish owner of Magners cider, said it was looking to expand the brand in mainland Europe after breakthrough success in the UK last year.C&C said it was carrying out market tests for Magners Germany (Munich) and
Spain (Barcelona), but that no decision was expected until October this year. The
European trials show how C&C is attempting to maintain sales momentum after
the strong growth of its Magners cider brand in the UK. 

Cider has made a blistering return to popularity in the UK over the last year,
a movement largely led by Magners after its launch there in early summer 2006.

A drink between the wine and beer from apple.