L’Oréal appoints new managing director for the Czech, Hungarian and Slovak markets

Monika Masewicz has a career characterized by transformational leadership and exceptional results. She began her professional career in FMCG and pharmaceutical companies such as Unilever and GSK. Since joining L’Oréal in 2015, she has held key positions, including significant time at L’Oréal’s global headquarters in Paris. This experience has given her in-depth knowledge of consumer behavior and the skills needed to lead and inspire diverse, high-performing teams globally.

In particular, in recent years, as the Director of L’Oréal Dermatological Beauty for Poland and the Baltics, Monika Masewicz has led the division through a significant transformation. Under her leadership, she achieved significant growth, achieved a market leadership position in the competitive dermocosmetics sector, and redefined the division’s business strategies. She strengthened team structures and launched innovative digital and e-commerce initiatives, achieving exceptional business results.

Monika Masewicz attributes her success to a collaborative approach and authentic leadership:

“My leadership style is built on values ​​such as respect, trust, honesty and courage. I believe that teamwork and open communication are the cornerstones of success. My goal is to support my teams, helping them grow, succeed, and together take the business to the next level,”

said the newly appointed CEO.