The biscuit market suffers from increased flour prices

Data by Nielsen revealed that sweet biscuits lost a significant share of their market in the last six months. Zsanett Teveli, Maresi Foodbroker Kft.’s brand manager told us that it is a problem that sweet biscuits do not belong to the group of basic food products. Detki Keksz Kft. managed to expand by a couple of percent in terms of volume sales last year. Managing director Pavlova Olga opined that biscuits are a cheaper alternative to more expensive snacks such as chocolate. However, the fact that the price of flour doubled is a big challenge for the category. Detki is also an important supplier of the private label biscuit market. Pavlova Olga’s experience is that retail chains’ expectations are increasingly higher when it comes to PL biscuits, especially in packaging.

Maresi Foodbroker focuses on harmonising the packaging of its Bahlsen brand and from the beginning of 2011 the Hobbits product family will be available with a new design. Zsanett Teveli informed us that the position of Hit sandwich biscuits was stable and Leibniz was increasingly popular – the company will introduce several new products next year, for instance a new Choco Leibniz flavour. The performance of Detki Keksz’ organic biscuits is rather promising: they found their stable circle of buyers so the next step is the appearance of these biscuits’ ‘baby’ version.