Pepsi wants to make Lipton Eistea more popular

PepsiCo and Unilever have announced a major expansion of their Lipton RTD tea business joint venture.

 The two companies confirmed that the partnership will spread
to a further 11 countries – Germany, Italy, France, The Netherlands,
Switzerland, Austria, Belgium and Portugal in Europe, as well as South Korea,
Taiwan and South Africa.
The expansion builds on the original Pepsi Lipton Tea
Partnership North American joint venture in 1991 and on the subsequent Pepsi
Lipton International (PLI) joint venture in 2003, which currently spans more
than 40 countries worldwide.
The new agreement will more than double PLI's volume,
the two companies said.