Lidl’s sister store, Kaufland may come to Hungary?

By: Trademagazin Date: 2024. 05. 31. 11:22

There are still opportunities for new retail chains to expand in Hungary according to statistics, but challenges such as a retail plaza ban and special taxes could hinder their progress. However, if Hungary’s economic situation improves, new players might enter the market.

The Russian chain Mere is already attempting to establish a presence in Hungary, following its expansion into Slovakia and is actively recruiting Hungarian workers. Meanwhile, the German chain Kaufland, already present in several neighboring countries, could also be a potential entrant. Known for its wide product range, strong online presence, and significant promotions, Kaufland could appeal to Hungarian consumers.

The possibility of Kaufland expanding into Hungary is particularly interesting, given the successful operation of its sibling chain Lidl in the country. Kaufland, which operates large stores similar to Spar, could offer an alternative for shoppers looking for a broader selection and larger retail spaces.

The future of Hungary’s retail market looks promising for new entrants, especially if economic conditions improve. While the retail plaza ban and special taxes currently pose significant obstacles, these could become manageable if the economy recovers. International chains like Mere and Kaufland show interest, signaling positive prospects for the Hungarian market. However, any potential expansion would require thorough market analysis and strategic planning to succeed in Hungary’s retail sector.