Last year, Lidl Hungary sold Hungarian wine for HUF 14.2 billion
Lidl Hungary sold a total of HUF 14.2 billion worth of Hungarian wine domestically and abroad, the turnover increased by almost 60 percent in five years, the supermarket chain told MTI on Thursday.
The export turnover reached 15 million bottles, and the most popular Hungarian wine types abroad are Furmin, Kárálléányka and Grüybarát. The range is extensive, they distribute products from both family wineries and large wineries, bringing them more than HUF 60 billion in revenue from 2018 to 2022. Lidl currently sells more than 200 types of Hungarian wine in 16 European countries, they wrote.
Almost a decade ago, the department store chain decided to give priority to bottled wines as part of its program for Hungarian suppliers, and to help producers reach abroad as well. The initiative is considered a success, since, according to the announcement, Hungarian wines have maintained their competitiveness despite the market difficulties. They pointed out that two of Lidl’s own brand wines also won gold medals at this year’s Berliner Wein Trophy international wine competition.
Related news
The decline in the prices of food and non-alcoholic beverages slowed down in Ukraine
In Ukraine, the increase in consumer prices accelerated to 4.8…
Read more >Lidl’s first tool sample store opens in Biatorbágy
Sorry, this entry is only available in HU.
Read more >Big sporting events also help with beer consumption
Although major sporting events temporarily have a positive effect on…
Read more >Related news
Private brands make record gains in first half of year
Private label products reached new heights in the first half…
Read more >Müller updates packaging to increase accessibility for blind shoppers
Müller is updating the packaging of all branded products with…
Read more >Auchan has appointed a new product director
From July 1, László Varga will perform the duties of…
Read more >