Last year, Lidl Hungary sold Hungarian wine for HUF 14.2 billion
Lidl Hungary sold a total of HUF 14.2 billion worth of Hungarian wine domestically and abroad, the turnover increased by almost 60 percent in five years, the supermarket chain told MTI on Thursday.
The export turnover reached 15 million bottles, and the most popular Hungarian wine types abroad are Furmin, Kárálléányka and Grüybarát. The range is extensive, they distribute products from both family wineries and large wineries, bringing them more than HUF 60 billion in revenue from 2018 to 2022. Lidl currently sells more than 200 types of Hungarian wine in 16 European countries, they wrote.
Almost a decade ago, the department store chain decided to give priority to bottled wines as part of its program for Hungarian suppliers, and to help producers reach abroad as well. The initiative is considered a success, since, according to the announcement, Hungarian wines have maintained their competitiveness despite the market difficulties. They pointed out that two of Lidl’s own brand wines also won gold medals at this year’s Berliner Wein Trophy international wine competition.
Related news
Once again, Lidl helps feed shelter animals
Lidl Hungary’s 13th Full Bowl campaign, launched by the supermarket…
Read more >Aldi Süd and Kaufland lead the way in animal welfare in Germany
Aldi Süd and Kaufland are the leaders among German food…
Read more >Lidl Campaigns for National Pricing
Lidl Finland promotes nationwide price consistency, criticizing regional price differences…
Read more >Related news
Autumn brought a more restrained result in tourism
Following the summer growth, September showed more modest numbers in…
Read more >Márton Nagy: Domestic consumption is strengthening
Domestic consumption is strengthening, internal demand and the performance of…
Read more >Chocolate fever and spicy orders – this is how Hungarians celebrate Halloween
Special orders and new candy trends in Central Europe: intimate…
Read more >