Lidl will be the main sponsor of the Lidl Trek UCI WorldTour team

This partnership could not be a better fit: two international brands united by their commitment to performance. Lidl and Trek are making ambitious joint plans. Their goal is to build a team in global cycling that excites and inspires fans of the sport, the next generation of female and male champions, and all cyclists, whether recreational or professional. During the partnership, the two companies focus not only on sports success, but also on health, which includes exercise, sports and conscious nutrition. As part of their social responsibility, promoting a healthy and active lifestyle is essential for both of them.