Lidl will be the main sponsor of the Lidl Trek UCI WorldTour team

By: Trademagazin Date: 2023. 05. 30. 12:33

Lidl strengthens its commitment to cycling and becomes the main sponsor and strategic partner of the Lidl Trek UCI WorldTour team. The long-term partnership with one of the leading teams in international cycling begins with the women’s Giro d’Italia starting on June 30, 2023, and the men’s Tour de France on July 1, 2023.

This partnership could not be a better fit: two international brands united by their commitment to performance. Lidl and Trek are making ambitious joint plans. Their goal is to build a team in global cycling that excites and inspires fans of the sport, the next generation of female and male champions, and all cyclists, whether recreational or professional. During the partnership, the two companies focus not only on sports success, but also on health, which includes exercise, sports and conscious nutrition. As part of their social responsibility, promoting a healthy and active lifestyle is essential for both of them.