Lidl aims to eliminate the use of microplastics

By: Trademagazin editor Date: 2020. 09. 21. 11:22

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Lidl has set itself the goal that by the end of 2021, a large part of its own branded cosmetic product range will be free of microplastics due to its composition. In the interests of maximum transparency, the company will also mark the body care and cosmetic products concerned in a distinctive manner in the future.

Lidl is constantly reducing the use of microplastics in its own branded products, and this time it has confirmed its commitment with a resolution. The store chain aims to make most of its cosmetics product-free by the end of 2021. In the case of formulations, many products can already be said to contain no microplastics, but the new “Composition without microplastics” label will further increase transparency for consumers.