Lidl extends partnership with UEFA Women’s National Team until 2030

Lidl further strengthens its presence in women’s football between 2025 and 2030

The extended partnership will also see the company play a role in the most important UEFA tournaments. Part of the partnership

• UEFA Women’s EURO 2029
• Women’s European Qualifiers 2028/29
• UEFA Women’s Nations League 2025, 2027 and 2029

As part of the partnership, the popular Lidl Kids Team program will also return, offering a special experience for the youngest: at UEFA Women’s EURO 2029, children will be able to take to the field together with the stars of women’s football, giving the athletes and fans of the future an experience of a lifetime.

Building on previous successes

The extension of the partnership was made possible by the outstanding results of recent years. During the UEFA Women’s EURO 2025, Lidl was present in all eight host cities, with more than 650,000 fans in the stadiums and 400 million viewers worldwide. Lidl also distributed more than 269,000 servings of fresh fruit in fan zones and around the stadiums, promoting a healthy lifestyle. The tournament also saw the launch of the Lidl Awareness Team, a team of 57 Lidl employees who, in the spirit of diversity, inclusion and respect, ensured that all fans felt safe and valued.

One ​​of the company’s key initiatives was the Lidl Youth Camp in Basel, where girls aged 14 to 17 from 18 countries took part in training, nutrition workshops and community programmes. The aim is to support young girls to boldly follow their dreams – on and off the football pitch.

In addition, Lidl’s Swiss community garden, Fresh Field, produced more than 12 tonnes of fresh fruit and vegetables, which were donated to those in need. The initiative is a good example of Lidl’s leadership not only in sports, but also in conscious nutrition and social responsibility.

For equality in sports

For Lidl, the extension of the partnership is not just a sports sponsorship, but also a statement of belief: the company’s goal is for women’s football to receive the same recognition, visibility and support as men’s sport. To this end, Lidl is actively working on and off the pitch to ensure that football is accessible to all, an inclusive medium and an inspiring experience. The company believes that sport is not only about movement, but also about community, opportunities and setting an example.