Hungarians are ordering future-proof refurbished devices from Rejoy instead of the cheapest ones

By: Trademagazin Date: 2026. 01. 22. 11:52
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Instead of cheap, older iPhones, they are increasingly looking for models with more capabilities that can be used for several years, and in the case of Android, domestic customers are buying the previous top models. In the case of MacBooks, they prefer the more future-proof, Apple-chip Air machines instead of the cheap, older models with Intel chips, while Hungarian customers tend to save more when buying tablets and smartwatches – according to the 2025 annual summary of Rejoy.hu, which deals with refurbished mobile devices.
In 2025, Rejoy sold 40 percent more refurbished devices in Hungary than a year earlier: the largest growth was achieved by laptops and smartwatches, of which three times more were sold last year, while the turnover of smartphones, which account for the largest share of revenue, increased by one and a half times.
“According to our estimates, in 2025, every tenth device sold on the market of devices independent of domestic telecommunications service providers was related to Rejoy.hu. This shows that refurbished devices are becoming a mainstream product have become: Rejoy is no longer an alternative, but a determining player in the way people buy and sell electronic devices in Hungary”
– emphasized Bence Blaumann, CEO of Rejoy.

They plan for many years even with a refurbished mobile

While two or three years ago, the cheapest iPhone, the various generations of the SE, were the most popular smartphones, last year this type did not even make it into the top 10 devices. Hungarian customers are increasingly choosing higher-performance devices: demand has increased for the basic models and more advanced Pro versions of the iPhone 13–14–15 series, while versions with 128–256 gigabytes of storage are the most popular.
Rejoy is also experiencing a trend change among refurbished Android devices: Samsung remains the most popular brand among them, the share of mid-range Galaxy A models has declined compared to the previous year, and domestic customers are looking for the top-of-the-line Galaxy S models from previous years, of which the S21, S22, S23, and the Fan Edition editions offering high-end features at a more favorable price are popular.
Top 5 Refurbished iPhones at Rejoy
Top 5 refurbished Android mobiles at Rejoy
1. iPhone 13 128 GB
2. iPhone 14 128 GB
3. iPhone 12 64 GB
4. iPhone 13 Pro 128 GB
5. iPhone 15 Pro 128 GB
1. Samsung Galaxy S22 128 GB
2. Samsung Galaxy S21 FE 128 GB
3. Samsung Galaxy S21 128 GB
4. Samsung Galaxy S23 256 GB
5. Samsung Galaxy S23 128 GB
“Building on the impressive growth in 2025, Rejoy will further strengthen its presence in Hungary in 2026, focusing on the most important values ​​for customers: future-proof devices at the best price-performance ratio, as well as reliable quality. We will further expand our offer with the new iPhone and Samsung range, as well as other Apple products (MacBook, Watch, iPad), while optimizing the renovation processes and the customer experience. Our goal is to achieve double-digit growth in the Hungarian market in 2026, supported by Klarna payment solutions and the close strategic partnership with Yettel
– added Theodor Filos, Chief Growth of Flip Technologies, Rejoy’s parent company Office.

Not on MacBooks, but on smartwatches and tablets

Older, Intel-based MacBooks were already significantly pushed back last year at Rejoy, as the prices of models equipped with Apple M1 and M2 chips continued to drop while offering outstanding battery life and performance. The thin and light MacBook Air, intended for general use, remains more popular than the MacBook Pro, and most people chose the version with 256 GB of storage.
Unlike smartphones and laptops, domestic customers pay more attention to price when it comes to Apple Watches and iPads, according to Rejoy’s data. Among smartwatches, the most popular is the cost-effective 2020 SE model, but the Series 9 and 10 equipped with more advanced sensors are also in demand. For iPads, many people are satisfied with the 32 GB, with basic models of several years.
Until the end of 2025, the iPad was the most popular, excluding the phone category, but now the company also sells more laptops and smartwatches in Hungary. This is not surprising, since Apple has incorporated many more fundamental innovations in its new products in the latter area, while in the case of tablets, fewer innovations encourage the purchase of a new device.

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