Magazine ads still produce the best return rates

According to Nielsen Catalina Solutions (NCS), which analysed the results of nearly 1,400 campaigns implemented in the last 11 years, the best return on investment (ROI) is generated by advertising in magazines. The ROI of ads for 450 brands in categories such as food, drink, baby, health, beauty, OTC, etc. were examined. In spite of the conquest of digital media, print media still needs to form part of the advertising mix.