From League of Legends to energy drinks: the power of gamers to shape opinions

The number of gamers in Hungary is increasing every year, which from a marketing point of view offers significant opportunities for non-gaming sectors to reach young people. The popularity of YouTube, TikTok, Instagram and Twitch is growing, while the role of streamers as opinion leaders is becoming more and more influential in the digital world, according to Reacty Digital’s latest research on the media consumption habits of gamers.