FIFA World Cup revives sport related markets

The World Cup does not only affect the market of flat panel tv sets, but also sportswear supply and sales – it is revealed in the data gathered by the Trade and Technology field of Gfk Hungária Market Research Institute.

Most sportswear stores offer soccer shoes in special price during the FIFA World Cup. Adidas expects a profit of more than 1.5 billion euros, which exceeds the realized profit of 1.3 billion euros in 2008. Part of the profit, of course is realized from the sales of jerseys.