Kraft Singles rolls out new sliced cheese flavours for the first time in nearly a decade

Kraft Singles is launching three new flavours of its popular cheese range – jalapeño, garlic and herb and caramelised onion – for the first time in nearly a decade. Previously the Kraft Heinz-owned brand only offered two sliced cheese flavours, Sharp Cheddar and Pepper Jack that were introduced in 2017. Around 70% of US consumers who buy dairy products are interested in trying new varieties.

This article is available for reading in Trade magazin 2024/2-3