According to KPMG’s analysis, the best returns are generated by the analysis of data generated during consumption

We need to rethink our data management strategy to reap the benefits of our digital investments over the past two years, KMPG said in a survey by The Data Imperative. During the pandemic, this area was pushed into the background, with companies focusing more on the digital transformation. Only 11 percent of companies thought it would be more important to get the data to work. Yet this could be a real treasure trove: the efficient use of data is expected to play a key role in improving financial performance over the next year or two. The majority also agrees that cloud services may be the key to seizing this opportunity.