Nielsen: A social network users are more active in purchasing

More and more people use the Internet to use a social network. The users of blogs and social networks are living, purchasing and express their opinion more actively than the average Internet users.

As the social media rises and the influence of its users on public opinion, it becomes more important for the traditional media, retailers, manufacturers and brand advertisers to understand how the segment of consumers share the content of the pages.

The use of the web was studied in ten major countries, and found that most people using the Internet to connect social networks or blogs – reports the Nielsen market research company.