The coronavirus will also have a lasting effect on consumer behavior globally

By: Trademagazin editor Date: 2021. 03. 23. 11:28

The coronavirus will have a lasting effect on consumer behavior. Following the pandemic, the recovery in demand is expected to be strong, but there will be significant disparities between consumer groups and industries – origo quotes the study of the McKinsey Global Institute.

The pandemic situation has led to an unprecedented decline in consumption in almost all countries, also leaving a deep mark on consumer behavior. But how lasting will this effect be if the pandemic ends? The McKinsey Global Institute expects that in the United States, the rate of return to previous levels will vary in terms of income and age, while in Europe it is worth preparing for a somewhat more balanced but slower upturn. (origo)