Rossmann follows the Korean beauty philosophy

On 6 November Rossmann presented the world of Korean beauty care – K-beauty – at a special event at the Korean Cultural Centre.

This article is available for reading in Trade magazin 2025/12-2026.01

The event was organised jointly by Rossmann, the centre and KOTRA Budapest. Visitors had the opportunity to get to know iconic and up-and-coming brands. “Korean beauty care isn’t just a trend, but a conscious, layered and experience-based approach that re-teaches the love of skin care”, said Éva Szimeiszter, head of purchasing at Rossmann.