SMEs neglect the digital marketing
The competitive disadvantage of the small and medium-sized enterprises (SMEs) are often due to the fact, that they do not have appropriate digital marketing – said Nyitrai Zsolt, Secretary of State of the National Development Ministry, at a press conference on Wednesday in Budapest.
The research of Ipsos has shown that 72 percent of the SMEs on the Internet only use their websites to introduce themselves, and only 22 percent sales on the web. The presence of the SMEs would be really important on the internet, because according to surveys; 62 percent of the Hungarian population use the Internet an average 15 hours a week. – reports Magyar Nemzet Online, after MTI.
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