The SMEs are using the tools of online and direct marketing

The SME sector plans to reach potential buyers customers and partners primarily with online advertising and direct marketing. 44 percent of the respondents indicated online advertising, 42 percent direct marketing – shows the survey of Policy Agenda – Ipsos.

The traditional media advertisings – presumably partly because of their costs, partly, because they are not enough target-specific have only secondary roles in the SME sector. Only 27 percent of the sector's companies are planning to advertise through traditional media advertisings, during the next six months – reports Világgazdaság Online.