Serbia government launches food, drink price cuts

Serbia has announced the prices of more than 80 food and drink products will be lowered for two months after talks with retailers.

In a statement, Belgrade said the reductions on products ranging from fruit and veg to coffee started yesterday (1 September) and will last until the end of October.

Prime Minister Miloš Vučević said shoppers will be able to buy 81 types of food and drinks sold at 2,500 grocery stores in Serbia at prices “more favourable” than at present.

The products, which also include meat and dairy products, will display the ‘Najbolja cena’ label, which translates as ‘best price’.

Vučević said the price reductions will amount to an average of 26.8% “compared to the best prices the products have had so far”. He added households will be able to save from RSD8,000 ($75.66) to RSD22,000.

The Serbian government held talks with retailers on the move, the prime minister said. The grocers “submitted to the government what the best price in each category of products would be”.

Just Food