Google and the German Retail Federation join forces to train retailers

Google and the German Retail Federation (HDE) have launched a joint initiative to prepare German retailers for AI use.

SMEs in Germany get a free chance to learn how to use AI

This article is available for reading in Trade magazin 2025/8-9.

As part of the programme, small and medium-sized enterprises get free access to Google Career Certificates training courses, where they can learn the basics of prompting – among other things. The HDE Handel 4.0 website will also launch a separate subpage for AI training courses.